USGS2018
Executive Summary This report provides information from a general public survey conducted in early 2017 to help inform the North American Waterfowl Management Plan (NAWMP) 2018 update. This report is intended for use by the NAWMP advisory committees and anyone interested in the human dimensions of wetlands and waterfowl management. A mail-out survey was sent to 5,000 addresses in the United States, which were selected randomly in proportion to the population of each State. A total of 1,030 completed surveys representing 49 States were returned, resulting in a 23 percent overall response rate. When comparing the demographics of the respondents to the U.S. census data, this sample overrepresented people who are male, older, highly educated, and white. Data were weighted on gender and age to make the results more representative of the overall U.S. population. Additionally, this sample had higher participation rates in all wildlife-related recreation activities than has been found in previous studies; this indicates there may have been selection bias, with people interested in nature-related topics more likely to complete the survey. Therefore, results likely represent a segment of the U.S. public that is more oriented toward and aware of wildlife and conservation issues than the general public as a whole. Because of this bias, responses for each question were also broken down by recreationist type (hunters, anglers, wildlife viewers, and no wildlife-related recreation). Additionally, responses for each question were split by administrative flyway (Atlantic, Central, Mississippi, Pacific) and residency (urban, urban cluster, rural) to better understand the different groups. Most respondents knew of wetlands in their local area or community, and more than half had visited wetlands in the previous 12 months. Of those who had visited wetlands, the most common reasons were for walking/hiking/biking and enjoying nature/picnicking. In addition, this sample was very concerned about the reduction or loss of ecosystem services resulting from wetlands degradation or loss. A majority of respondents were somewhat or very concerned about 9 out of 10 wetlands benefits, with hunting opportunities being the only benefit the majority of people were not concerned about. People were the most concerned about clean water, clean air, and providing a home for wildlife. In contrast, people were least concerned about hunting opportunities and wetlands providing scenic places for inspiration or spiritual renewal. Communication about wetlands that focuses on habitat, clean air, and clean water may resonate with the widest variety of people. However, if communication is targeted toward wildlife-related recreationists, including more information about the recreation benefits of wetlands and emphasizing habitat benefits may be the most effective. Many people reported having participated in conservation behaviors in the last year. The most popular activity was making the yard more desirable to wildlife, with more than three-fourths of respondents participating, followed by donating money to support wildlife/habitat conservation and talking to others in their community about conservation issues. There was lower participation in conservation behavior specifically related to wetlands and waterfowl, with two-fifths of respondents voting for candidates or ballot issues to support wetlands/waterfowl conservation and one-third advocating for political action to conserve wetlands/waterfowl. In order to better understand how to reach out to the public on nature-related topics, preferences in information channels and trust in information sources were explored. Respondents were mostly likely to want to receive their information through personal experience, by reading or accessing online content, and through watching visual media online. People were least likely to want to receive information through listening to recorded audio media, attending educational opportunities, and listening to live audio media. These results emphasize the importance of having content available online in an easily accessible and appealing format. Visual media in particular seems to be preferred across a wide variety of people. Additionally, people had the highest trust in scientific organizations, universities/educational organizations, and friends/family/neighbors/colleagues. The least trusted sources were national media/news, religious organizations, and local media/news. Urban respondents had higher trust levels overall, particularly for the government. Hunters and those in rural areas had lower levels of trust in the government but higher trust in family/friends. In this sample, few respondents reported hunting waterfowl (5 percent) or hunting other game (16 percent) in the last year. Additionally, few respondents said they were very or somewhat likely to hunt waterfowl in the following 12 months. Even after considering that self-selection bias would make it more likely for hunters to respond to the survey, the relatively small number of respondents who identified as hunters reinforces that engagement of other wildlife-related recreationists is critical to meeting the third goal of the NAWMP 2012 revision—to increase numbers of wetlands/waterfowl conservationists. Many people also had negative perceptions of hunting. Half of the respondents stated that hunting would be unpleasant, and two-fifths believed hunting would be boring. In contrast, people had more favorable attitudes toward birdwatching, with only one-sixth saying it would be unpleasant and less than one-third saying it would be boring. A majority of respondents thought they could easily go hunting or birdwatching in the following 12 months. Overall, people had much more positive views toward birdwatching and expressed fewer barriers to participating in it. When asked what would prevent them from hunting, the most frequently stated reasons were moral opposition, no interest, personal health, and time constraints; for birdwatching, the most popular responses were nothing, no interest, and time constraints. These responses indicate it may be beneficial to move beyond hunting and find ways for other groups, such as birdwatchers, to play a more active role in conservation. Although not many people hunted and many people tended to have negative attitudes toward hunting, over three-fourths of people said they knew a hunter. Given that wildlife viewers, those who did not participate in wildlife-related recreation, and urban residents tended to have negative attitudes toward hunting and (or) were not interested in participating, attempting to recruit them to participate in hunting may not be effective. However, given how many people across all groups knew a hunter and the relatively high levels of trust people had in their friends/family, hunters may be effective ambassadors for promoting waterfowl and wetlands conservation among nonhunters. Additionally, because people had less preference for viewing waterfowl and other game birds compared to their preference for seeing hummingbirds and birds of prey, conservation efforts that extend beyond waterfowl and include other species that benefit from wetlands may have more appeal to a broader range of people.