Role of social media and networking in volcanic crises and communication

Abstract

The growth of social media as a primary and often preferred news source has contributed to the rapid dissemination of information about volcanic eruptions and potential volcanic crises as an eruption begins. Information about volcanic activity comes from a variety of sources: news organisations, emergency management personnel, individuals (both public and official) and volcano monitoring agencies. Once posted, this information is easily shared, increasing the reach to a much broader population than the original audience. The onset and popularity of social media as a vehicle for eruption information dissemination has presented many benefits as well as challenges, and points towards a need for a more unified system for information. This includes volcano observatories using social media as an official channels to distribute activity statements, forecasts and predictions on social media, in addition to the archiving of images and data activity. This chapter looks at two examples of projects that collect / disseminate information regarding volcanic crises and eruptive activity utilizing social media sources. Based on those examples, recommendations are made to volcanic observatories in relation to the use of social media as a two-way communication tool. These recommendations include: using social media as a two-way dialogue to communicate and receive information directly from the public and other sources; stating that the social media account is from an official source; and, posting types of information that the public are seeking such as images, videos and figures.